How Important Is a Good Property Sales Brochure?

Once selling a house, the printed property sales products / services brochure should be fundamental to your home marketing strategy. Having said that, all too often many vendors do not think of the brochure as a ‘pro-active sales tool’ and they simply view it as nothing more than a point of reference for possible customers, giving them room measurements and an idea of what the property appears like along with the estate agent’s details on should they wish to call and make an offer. Many vendors do not realise how, with simply a little effort, their humble printed property details can become a highly effective promotional aid that actively entices buyers. houses for sale

Various people selling houses in the UK go down the traditional route of simply listing their home with a local house agent. Then they leave all of the marketing and promotion in the hands of the pros – after all which is agent’s job isn’t it? However the quality of sales particulars produced by estate agents varies broadly, so it is in the vendor’s interests to ensure that the branded details given to possible buyers are as effective as possible. 

Typically the estate agent’s payment will probably include some local advertising, listings on property websites or a photo and summary details of your property in their shop window. Most property agents will also create a printed description of your home to give out to possible purchasers. This will very often be in a pre-formatted standard theme design.

A typical house buyer may cast their eye over hundreds of properties when searching for their next home, it is therefore critical that your house stands away from the crowd. To have any chance of being noticed among the dozens of other similar properties for sale in your neighborhood or shopper’s price range, it is imperative that your house appears as appealing as is feasible when possible buyers first see it on-line or in the estate agents home window.

Capture the imagination:

Real estate agents in the united kingdom are of course bound legally by certain rules about the descriptive content within a property sales brochure, but is it doesn’t photo taking content that usually allows the side down. You only have one main chance to make a first impression, the pictures of your property are the best they might be. In the event that your leading photograph is an exterior shot of the whole house then simple things like making sure the frontage is clean will make a new of difference to the entire impression, also try to take those photograph on a sunny day. If your house has any where or garage then leave the car off the parking space while the photograph is being used, this will draw the buyer’s attention to the fact there exists parking available rather than to what kind of car you drive. Additionally buyers will not be attracted by interior shots of dining rooms with washing-up on show or scruffy laundry-strewn bath rooms – remember you’re advertising a life-style – and they will not be enticed by photographs of homes taken at night time with only pitch night obvious through the glass windows.

To avoid such faults ensure your house has been cleaned, tidy and well lit before the photographer arrives. In case your property agent visits at evening the perfect time to list your property, ask him to come back during the day to take the pictures. You wouldn’t expect your estate agent to bring along ‘David Bailey’ to take photographs of your house, but if you feel your agent isn’t a good photographer and hasn’t captured the best possible picture of your house, then find somebody who is proficient and supply the pictures yourself.

One of the most frequent photographic errors is not to get published details up-to-date; for example still by using a photograph considered in winter with snow on the ground to sell a house during the summer. Perhaps the worst offence is an out-of-date photograph that shows flags in neighbouring house windows taken during major athletic events – particularly if the football word cup done over a year in the past! These kind of mistakes effectively ‘date’ your house and you could be giving buyers the impression that there must be something wrong with it to have been on the market for such a long time.