Indian Fashion Industry

Colorful fashion trends of India

Together with the finish of the 20th century came the conclusion of all media hype which has developed more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly muddy. It was exciting, stylish and very graceful. There have been no designers, models, legend or fashion design trademarks that the country could show off. The significance of a garment was judged by its style and cloth and not by who made it. upscale resale shop DeSoto TX

It was regarded as extremely elegant and fashionable to deal with any unfamiliar tailor, who could make an outfit for some rupees, providing the perfect fitting, finish and style. The high contemporary society lady, who wore it, was proud so you can get a good bargain as well as for providing her name to the conclusion result. 

In sixties, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. This was an era packed with naughtiness and celebration in arts and music and cinema, manifested by freedom from restriction and popularity of recent types of materials such as plastic material film and coated polyester material fabric.

The 70s experienced an increase in the export of traditional materials outside the country as well as within. Consequently, international fashion arrived in India much before the MTV culture with the bold colors, flower designs and bell-bottoms. Synthetics converted trendy and the single culture afflicted the trend circumstance.

It was in early 80s when the first fashion store ‘Ravissant’ opened up in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of personal consciousness and American designers like Calvin Klein result to popularity. In India too, silhouettes became more masculine and the ‘salwar kameez’ was created with shoulder pads.

With all the development of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag i visited the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that the phrase ‘elegant fashion design culture’ means, it had to have a higher cost.

Garments were sold at unbelievable prices only because the designers had determined to get themselves observed by making showy clothes and obtaining associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive situations each attempting to out-do the other in theme, guest list and mass media coverage. For any beginner, the style business was the number one professional skill that time.

In the 90’s, the last 10 years of the millennium, a move towards the radical pairing down returned with ethnic wears (Today, cultural wear market in India is accounted to Rs. 9000 crore). This added to the decline and the recession, the press to sell at any cost and maintain remaining in the limelight. With heavy cut throat competition and sound awareness of the client, the inescapable occurred. The price tags, which had once got at a peak, started their downside journey.