Let’s Talk Marketing Strategy

You aren’t a new non-profit and wondering how you’ll come up with money to support your cause, right? You’ve heard the media hype about grants and lots of free federal money that are offered to anyone willing to lend a helping submit society, but have you done any serious analysis in the processes that support a non-profit in the long haul?

Let’s start with a few items of common misinformation: Bleupage Ultimate Review

Grants are sustainable.

This is significantly from the truth. Grants funding is like a crutch. The whole idea behind putting away an amount of money is to help an organization create a project or keep an impactful project in place when life is rough. Grant money basically intended to sustain an organization fully. 

Grants are around for everyone.

Virtually all grant money can be bought to government entities and non-profit organizations. If an specific or for-profit business, odds are your grant search will probably be grueling. Not to point out, probably spend more source applying for the bucks than receive IF you get funded. Therefore, seeking a grant is a mainly ineffective marketing approach for almost every non-profit business.

Grants are around for everything.

Grant money for specific causes that move forward a social mission. Government money for very specific and foundation money is set aside to progress a specific purpose proven by that foundation. Though true that a base may support minority-owned businesses, competition is fierce. There are thousands of men and women just like yourself searching for that same money.

Therefore, does indeed that mean you should give up? Absolutely Not really.

But, you should formulate a strategic plan established on this information. Employing a transaction cost research (TCA) framework, let’s look at some of the most cost-effective varieties of marketing for ANY non-profit corporation and then we’ll discuss how this all pertain to your overall financing search. There are six major types of marketing for organizations with sociable missions:

Direct mail

Many of us associate direct mail with those little flyers we get stuffed between the newspapers or postcards offering 50% at another office store sale. direct email has been proven as valuable in capturing the attention of possible contributor and in following up on people who have previously donated money to a cause. Direct snail mail is actually inexpensive but will not yield a huge response.

Direct Response Advertising

Direct response marketing comprises a variety of techniques but is commonly associated with practices such as television, magazine, and r / c advertisements where consumers are encouraged to join an immediate call to action. Immediate response marketing is expensive and relatively ineffective in reaching targeted audiences.

List Advertising

Catalogue marketing is generally a technique employed by businesses that sell products or packed services but can be employed by non-profit organizations that sell cause-related clothing. Although catalogue marketing has a low yield rate, it has been found to increase among use of other marketing techniques.